The Message Manager allows the store owner to create custom email templates to send to customers at all stages of their order. There are templates included with the store but these are only meant as a starting point in creating your own.
We recommend creating an email template for each order status you will use in your store. For example, you should create a custom template for orders when they are marked as shipped. This message should include a message telling the customer their order has shipped, a receipt of their order and tracking information. All templates can include graphics such as your company logo, etc.
There are two types of messages: messages set up to be sent automatically by the store and messages designed to be sent out by your staff. An example of an automatic message would be a message telling the customer their order was received or their order was shipped. An example of a staff email would be a message set up to tell the customer an item was discontinued.